Industry
Manufacturing
Project Type
Website Redesign and Development
Services
Website Development
Duration
3 June 2026 to 8 July 2026
Technology
WordPress, Elementor, PHP, MySQL, JavaScript
01
Steamline Industries needed to modernise its corporate website while making it easier for visitors to explore its industrial product range, request quotations, and get answers to product questions. The existing site needed a clearer structure for showcasing stainless steel pipes, tubes and U-tubes, along with improved search visibility and a more direct path from product discovery to enquiry.
SiGa Systems rebuilt the website on WordPress using the Elementor page builder and the Hello Elementor theme. The rebuild focused on three connected goals: organising the product catalogue into dedicated, navigable pages, giving visitors a faster way to request a quotation, and supporting on-page SEO so the site’s structure works in favour of search visibility.
The product catalogue was restructured with dedicated detail pages so visitors can move from a product category to specific technical information without digging through unrelated content. To simplify the quotation process, an AI-powered quotation chatbot was developed to guide visitors through their enquiry, capture the details needed to process a quote, and submit that information automatically. Alongside this, an interactive map was built to display 25 global business locations at once, giving the site a way to communicate Steamline’s international reach directly on the page rather than through a static list.
Together, these pieces moved the site from a general company profile toward a working lead-generation and product-discovery tool, while keeping the day-to-day content manageable within WordPress and Elementor.
02
A responsive WordPress and Elementor rebuild replacing the previous site structure across desktop, tablet, and mobile.
Dedicated product detail pages and restructured navigation for the industrial product catalogue.
An AI-powered chatbot that guides visitors through the quotation process and submits captured enquiry details automatically.
A map displaying 25 global business locations simultaneously, replacing static location information.
03
Modernizing the Corporate Website
The site needed a rebuild that could support a growing product catalogue and a more direct quotation path, while remaining manageable through WordPress and Elementor rather than custom-built page templates.
Organizing Industrial Product Information
Steamline’s stainless steel pipes, tubes and U-tubes needed a clearer product structure and dedicated detail pages, making it easier for visitors to move from a product category to specific product information.
Simplifying Quotation Requests
Visitors interested in a quotation needed a more direct route for submitting their quotation requirements through the website.
Supporting Customer Enquiries
Beyond quotations, the site needed a way to handle general product questions as they arose, without every enquiry defaulting to a phone call or an email that might sit unanswered.
Building an Interactive Global Location Map
Steamline operates across a wide international footprint. Representing 25 global business locations on a single interactive map, with accurate geolocation and markers that render responsively on every device, was a distinct technical requirement separate from the rest of the site build.
04
Before
After
Before
After
Before
After
05
01
WordPress and Elementor Foundation
The site was rebuilt on WordPress using the Elementor page builder with the Hello Elementor theme, giving the team a CMS-based structure for managing page content and layouts.
02
Product Catalogue Structure
Dedicated detail pages were created for individual products, supported by a reorganised navigation structure, so visitors can move from a product category to its specific technical page directly.
03
Responsive Website Design
The site was built to work across desktop, tablet, and mobile devices, a requirement given the range of visitors, from procurement teams browsing on desktop to enquiries coming in from mobile.
04
AI-Powered Quotation Chatbot
The chatbot guides visitors through quotation enquiries, captures customer and product requirements, and submits the collected information automatically, creating a more direct route from enquiry to quotation.
05
Interactive Global Location Map
The map was built to display 25 global business locations simultaneously, requiring accurate geolocation for each marker and layout that holds up across different screen sizes without markers overlapping or becoming unreadable on smaller devices.
06
SEO Implementation
On-page SEO was implemented using the RankMath plugin, with page structures set up to be search-friendly as part of the rebuild rather than as a separate pass after launch.
06
01Product Discovery
A visitor explores the product catalogue and opens a dedicated product detail page to review the relevant product information.
02Quotation Enquiry
The visitor opens the quotation chatbot to begin an enquiry related to the selected product or their specific requirements.
03Guided Conversation
The chatbot guides the visitor through a structured conversation designed to collect the information required for the quotation.
04Requirement Collection
Customer information and relevant product requirements are captured during the chatbot conversation for processing.
05Enquiry Submission
Once the required information has been collected, the chatbot automatically submits the quotation enquiry for follow-up.
07
Responsive Website Design
The site adapts across desktop, tablet, and mobile screens.
Industrial Product Catalogue
Products are organised with a structure built for navigation between categories and individual items.
Product Detail Pages
Each product has its own dedicated page rather than sharing a single general product listing.
AI-Powered Quotation Chatbot
An interactive chatbot guides visitors through the quotation process and automatically submits captured enquiries.
25-Location Interactive Map
A single map displays 25 global business locations at once, built to render markers responsively across devices.
SEO Implementation
On-page SEO and search-friendly page structures were implemented using RankMath.
Google Maps Integration
Google Maps integration gives visitors direct access to location information for offices and contact points.
08
Building the Quotation Chatbot
The chatbot needed to capture the information required for a quotation while fitting naturally into the existing WordPress and Elementor website.
Displaying 25 Global Locations
The interactive map needed accurate geolocation, readable markers across different screen sizes, and performance capable of handling all 25 locations simultaneously.
09
CMS / Frontend
WordPress
Elementor
Theme
Hello Elementor
Backend
PHP
MySQL
JavaScript
jQuery
Swiper
Hosting
BigRock
Integrations
Chatbot
Google Maps
SEO
RankMath SEO
10
Modernized Corporate Website
The redesigned website provides a more structured and responsive digital experience across devices.
Improved Product Discovery
Organized product pages and navigation make the industrial product catalogue easier to explore.
Automated Quotation Enquiries
The quotation chatbot captures customer and product requirements and submits enquiries automatically.
Interactive Global Presence
The interactive map presents 25 global business locations within the website.
Lead Generation Foundation
The website provides a more direct path from product discovery to quotation requests.
11
The Steamline Industries project combined a website rebuild with two functional additions that go beyond a visual refresh: an AI-powered quotation chatbot and a 25-location interactive global map. The result is a WordPress and Elementor site that organises Steamline’s industrial product catalogue, gives visitors a direct path to request a quotation, supports customer enquiries through the chatbot, represents the company’s international reach interactively, and is built on an SEO-ready, responsive foundation for continued growth.
